Why Custom Picture Framing in Brooklyn, NY Is Worth the Investment

Hi there! We are the proud owner of Williamsburg Art Framing, your friendly neighborhood picture framing store in Brooklyn, NY. We’ve seen just about everything come through our doors—from vintage concert posters to Grandma’s needlepoint to gallery-grade photography. And one question we get a lot is: “Is custom framing really worth it?”

Short answer? Yes.

But let’s dig into the long answer—because that’s where things get interesting, and where you’ll really see the value in choosing custom picture framing in Brooklyn, NY.

Table of Contents

1.      What Makes Custom Framing So Special?

2.      The Difference Between Custom and Store-Bought Frames

3.      Real Value: Time, Longevity, and Protection

4.      The Hidden Cost of DIY Framing

5.      A Quick Comparison: Custom vs. Standard Framing (Table)

6.      Let’s Talk Dollars and Sense

7.       Facts and Questions

8.      Wrapping It Up: Why I’d Frame It Again Every Time

What Makes Custom Framing So Special?

Custom framing is exactly what it sounds like: we build a frame, by hand, specifically for your piece. No squeezing your 11x14 print into a 12x16 frame with a weird mat. Forget flimsy frames that bend out of shape before the year’s up. This is about your art, your taste, and a frame made to fit just right.

We choose the right materials for your piece based on what it is, how valuable it is (emotionally or monetarily), and where it’s going to hang. Whether it’s a diploma, a Picasso, or your kid’s kindergarten macaroni collage, we treat it like it matters—because it does.

The Difference Between Custom and Store-Bought Frames

We always say this to customers: think of frames like clothes. You wouldn’t wear a one-size-fits-all suit to a wedding, right? Store-bought frames might look okay at first glance, but they’re often made from plastic or particle board and mass-produced overseas. They’re not built to last—or protect.

Custom frames, on the other hand, use archival-quality materials, UV-protective glass, acid-free mats, and solid hardwoods. That means your art stays safer, longer. According to a 2022 report from Art Business News, 65% of damage to framed artwork in the home is caused by non-archival materials or improper mounting. Yikes.

Real Value: Time, Longevity, and Protection

Let’s get practical. A cheap frame might cost $30, but if it damages a $200 print—or worse, a sentimental piece—it could cost you far more in the long run. Custom framing keeps your piece looking sharp—protecting its colors, form, and overall condition for years to come.

I once had a customer bring in an old poster they’d framed themselves years ago. The paper had yellowed, the ink had faded, and the frame itself was falling apart. It was their dad’s old jazz show poster—basically irreplaceable. We managed to restore and reframe it properly, but it was close. Real close.

The Hidden Cost of DIY Framing

Time is money, right? By the time you’ve browsed, bought, and returned that crooked frame from the big box store, you’ve spent hours and still don’t love the result. With custom framing Brooklyn style (that’s us!), we handle everything—from measurements to mounting—so you can get back to your life.

We also guarantee your piece is mounted straight, safe, and secure. Unless you enjoy using a level, dusting glass, and redoing things five times (hey, some people do), custom saves you a major headache.

A Quick Comparison: Custom vs. Standard Framing

Here’s a side-by-side that might help break things down:

Let’s Talk Dollars and Sense

You don’t have to spend a fortune to frame something beautifully. Custom framing can start around $125 and go up depending on the size and materials. That’s not much more than some of the high-end store-bought frames—except we’re building yours to last.

Plus, according to a survey from Picture Framing Magazine, homeowners who invest in quality custom framing report 88% greater satisfaction with their home décor long-term. That’s a stat we can toast to.

And if you’re selling art, listen up: framed pieces sell for 30–50% more than unframed ones on average, according to a source. Presentation matters.

Facts and Questions

What makes custom picture framing better than ready-made frames?
Custom framing offers a perfect fit, personalized design options, and higher-quality materials that protect and enhance your artwork or photos better than standard frames.

How does custom framing help preserve artwork?
Custom frames often use acid-free mats and UV-protective glass that prevent fading, yellowing, and damage, helping your art stay vibrant for years.

Can I choose materials that match my home decor?
Yes! Custom framing lets you pick from various wood types, colors, finishes, and mat styles that complement your space and personal taste.

Is custom framing expensive compared to store-bought frames?
While custom framing can cost more upfront, its durability, protection, and tailored design make it a valuable investment that preserves your pieces long-term.

How long does the custom framing process usually take in Brooklyn?
Typically, custom framing in Brooklyn takes about 1-2 weeks, depending on the complexity of your design and the materials used.

Wrapping It Up: Why I’d Frame It Again Every Time

Don’t wait until your favorite piece is crumbling in a warped frame. Whether you’re decorating your first apartment, curating a gallery wall, or preserving something priceless, custom picture framing in Brooklyn, NY is the way to go.

And hey, if you want to stop by Williamsburg Art Framing, I’d love to see what you’ve got. Bring in that print, that photo, or that weird little souvenir from your trip to Japan. We’ll frame it right—and maybe have a laugh or two while we’re at it.

Visit us today at our shop, contact us, or call or stop in—let’s make something beautiful together.